Privacy Policy
Updated August 31, 2020
Barre Y Lane, LLC (“Company”) understand that your privacy is important to you. We are committed to respecting your privacy and protecting your personal data, which is any information that is capable of identifying you as an individual person. This Privacy Policy describes how we handle and protect your personal data in connection with Company’s websites and communications (the “Sites”). Please see our Terms and Conditions for more information about our online terms and policies in general.
Information we collect
Company may collect personal data in the course of its business activities, including in connection with some client services. We also collect personal data on certain areas of the Sites when you input information while contacting Company. The personal data collected varies and may include information that you provide, such as your name, mailing address, e-mail address, telephone number, or fax number.
We may also automatically collect information about the devices you use to interact with our Sites. The information we automatically collect may include IP address, device identifier, web browser, and browsing information collected through cookies, web beacons, pixels, clear gifs, and other similar technologies (collectively “Cookies and Other Tracking Technologies”) on our Sites. We may also automatically collect information about how you use the Sites, such as what you have searched for and viewed on the Sites. The information automatically collected may be associated with a unique identifier as well as with any other personal data you have provided.
Company may also collect personal data about you from third parties, such as data brokers or aggregators, in the course of its business activities including in connection with some client services. This includes demographic, professional and other information that is publicly available online, including information you choose to make public through social media platforms and other public online forums. We may combine this data with existing information we have about you or use it independently, for the purposes of our benchmarking and data analytics activities. We will always seek to confirm that the third party has provided transparent information about its use of this data, including its disclosure to third parties like Company, in compliance with applicable law.
Use of information
Company may use your personal data to fulfill your requests for information, process your requests made to Company, personalize content that you view or receive on the Sites, evaluate and improve our services, distribute newsletters and alerts to you, analyze the Sites’ performance and functioning, publish your comments, prevent fraud, enforce our terms of use, comply with all applicable laws and corporate reporting obligations, enforce Company’s agreements, and accomplish other purposes you may initiate or request. In some situations, the collection of personal data may be required for the operation of the Sites, or we may use it in the course of our business activities, including in connection with some client services, for example, to provide certain services or products. We may combine and/or analyze personal data to evaluate and offer content and services most relevant to you. We may keep any of your personal data on file and use it to contact you.
Company and its service providers may use first and third party Cookies and Other Tracking Technologies, including web beacons, to manage our Sites and our services and collect analytics about how you use them. Company and its service providers may collect information about whether you open or click any links. The information provided throughout this Privacy Policy about cookies also applies to these other tracking technologies.
Our Sites do not track you by collecting personal data about your online activities over time and across third party websites or online services. Accordingly, we do not alter our data collection and use practices in response to “do not track” signals transmitted from web browsers.
The legal basis by which we process your personal data
Our processing of your personal data for the purposes mentioned above is based:
- In part, on our legitimate interests in promoting and protecting Company and building and maintaining relationships;
- In part, on your consent, for business purposes that support operations such as understanding and enhancing the quality of your experience and our services;
- In part, to comply with the law, when certain information is necessary to satisfy our legal or regulatory obligations.
Disclosure of Personal Data
Company will not intentionally disclose or transfer (and will take reasonable steps to prevent the unauthorized or accidental disclosure of) your personal data to third parties without your consent or as otherwise permitted by law, whether for such third parties’ own marketing purposes or otherwise, except as follows. Company may provide access to your personal data to third party service providers engaged by Company to provide services related to the Sites as well as related to Company’s business activities, including in connection with some client services, in the manner agreed upon in our client services agreements. We maintain processes designed to ensure that any processing of personal data by third party service providers is consistent with this Privacy Policy and protects the confidentiality, availability, and integrity of your personal data.
We also may share your personal data with third party service providers who perform services and functions on our behalf to support our interactions with you.
In addition, we may disclose information about you:
- If we are required to do so by law or legal process;
- To law enforcement authorities or other government officials;
- When we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity;
- If disclosure is necessary to protect the vital interests of a person;
- To enforce our Terms and Conditions;
- To protect our property, services and legal rights;
- To prevent fraud against Company and/or business partners;
- To support auditing, compliance, and corporate governance functions; or
- To comply with any and all applicable laws.
In addition, we may disclose or transfer your personal data in the event of a re-organization, merger, sale, joint venture, assignment, or other transfer or disposition of all or any portion of our business.
User forums
You should be aware that whenever you publicly disclose information online, that information could be collected and used by others. Company is not responsible for any action or policies of any third parties who collect information that users publicly disclose in any such forums on the Sites.
Link to third party sites
Company may provide links to third party websites or information as a service to our users. If you use these links, you may leave the Sites. Such links do not constitute or imply an endorsement, sponsorship, or recommendation by Company of the third party, the third party website, or the information contained therein, and Company shall not be responsible or liable for your use thereof. Such use shall be subject to the terms of use and privacy policies applicable to those sites.
Security
Company has implemented generally accepted standards of technology and operational security to protect personal data from loss, misuse, alteration, or destruction. Only authorized Company personnel and third-party service providers are provided access to personal data and are required to treat this information as confidential. Despite these precautions however, Company cannot guarantee that unauthorized persons will not obtain access to your personal data.
Data retention
Company retains personal data, as necessary, for the duration of the relevant business relationship.
We may also retain personal data for longer than the duration of the business relationship should we need to retain it to protect ourselves against legal claims, use it for analysis or historical record-keeping, or comply with our information management policies and schedules. If you request that we delete your personal data, Company will make reasonable attempts to delete all instances of the information in their entirety.
Children
The Sites are not designed for or directed at children 13 years of age or younger, and Company does not intentionally collect or maintain personal data about anyone under this age.
Your rights
Where granted by applicable law, you may have the right to request access to the personal data that we have collected about you for the purposes of reviewing, modifying, or requesting deletion of the data. You may also have the right to request a copy of the personal data that we have collected about you and to have any inaccuracies in that data corrected. In certain circumstances, you may also request that we cease processing your personal data.
If you would like to make a request to access, review, or correct the personal data we have collected about you, or to discuss how we process your personal data, please contact us at [email protected]. To help protect your privacy and security, we will take reasonable steps to verify your identity before granting access to your personal data. We will make reasonable attempts to promptly investigate, comply with, or otherwise respond to your requests as may be required by applicable law. Different laws may prevent us from providing access to your personal data or otherwise fully complying with your request depending upon the circumstances and the request, such as for example, where producing your information may reveal the identity of someone else. We reserve the right to charge an appropriate fee for complying with your request where allowed by applicable law, and/or deny your requests where they may be manifestly unfounded, and/or excessive, or otherwise objectionable or unwarranted under applicable law.
In addition, and where granted by local law, you have the legal right to lodge a complaint with a competent data protection authority.
Unsubscribe
If you receive outreach email or text communications from Company and you prefer not to receive future email communications from us, please follow the instructions on the page of the Site where you have provided such information, subscribed or registered or write to [email protected] to unsubscribe from all Company communications.
Consent; changes to Privacy Policy
By using the Sites, you consent to the collection, use, and storage of your personal data by us in the manner described in this Privacy Policy and elsewhere on the Sites. We reserve the right to make changes to this Privacy Policy from time to time. We will alert you to any such changes by updating this Privacy Policy. If we make material changes to this Privacy Policy that increase our rights to use personal data that we have previously collected about you, we will obtain your consent either through an email to your registered email address or by prominently posting information about the changes on our Sites.
Contact us
If you have any questions about our Privacy Policy or if you would like to communicate with us, please contact us at:
Barre Y Lane, LLC
P.O. Box 1856
Mechanicsville, VA 23116
